How to Set Up Seasonal Workers for Success

The end of the year can be a mixed bag for hiring managers and recruiters. Though some businesses may find their recruitment pipeline growing a bit sluggish in the winter months, other companies ramp up their hiring to meet increased consumer demand.

This year has been an exceptional year for seasonal hiring, with major retail brands leading the way. CNBC reported that Target increased its number of seasonal hires by 20 percent, compared with 2017. Meanwhile, retail giant Amazon has doubled the number of people it hires for season work since 2012, as reported by Seattle Business magazine.

Seasonal work isn't limited to retail

When you think of brands that hire seasonal workers, you probably imagine some of the nation's biggest retailers. However, not every seasonal job can be found behind a cash register. Positions such as sales representatives, virtual assistants, accountants and marketing experts pick up around the year's end. These days, the global economy is connected to the point that when one industry swells, it raises others. Think of the relationship between consumer sales and marketing writing. Huge sales efforts require the help of more writers and designers, as well as web developers who package and deliver the content.

Not only do job seekers find themselves in a unique position during the holiday season, but so do hiring managers. How do you onboard, train and manage a large group of new employees effectively? It takes a concerted effort of good policy, well-designed training materials and motivated leaders.

Check out the infographic below to learn about more strategies for supporting seasonal staff.